Business: Theory and Practice / Verslas: Teorija ir Praktika, Vol 13, No 2 (2012)

Music Records’ E-Commerce Model

Arnoldina Pabedinskaitė
Paulius Milišauskas

Abstract


In this article music record electronic store performance improvement problem is considered, taking into account information and user needs change. After analysing e-services quality measurement models and social network integration multiple criteria, evaluation method and quiz have been performed. Evaluation method has shown a need to improve the quality of information and the speed of website, while quiz has shown the need for social interactions. Based on these findings a new e-commerce model for musical recordings is being proposed.


Article in: Lithuanian

Article published: 2012-07-04

Keyword(s): electronic commerce; social networks; website quality measurement; e-marketing

DOI: 10.3846/btp.2012.17

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